Vijay Mallya wanted to associate one of his top-selling liquor brands, either McDowell's No.1 or Royal Challenge with the team. The latter was chosen, hence the name.

Logo
The logo initially consisted the RC emblem in yellow on a circular red base with the black text "Royal Challengers Bangalore" in standard format surrounding circular logo.

The RC crown emblem with the roaring lion placed on the top of the logo was derived from the original Royal Challenge logo.

No significant changes took place in the design of the logo except for the replacement of colour yellow with gold from 2009.

This logo also had a dotted white circle around the RC emblem.

The team also uses an alternate logo for the Game for Green matches where the green plants surround the logo and the text Game for Green is placed below the logo.

The logo was redesigned in 2016 with the inclusion of black as a secondary color. The lion emblem in the crest was enlarged and the shield was omitted in the new design.

 

Jersey


The jersey colors of the team in 2008 were red and golden yellow, the same as the unofficial Kannada flag, with player names printed in white and numbers printed in black in the rear. Yellow was eliminated in future seasons and was replaced with gold.

Starting from 2010, blue was introduced on the apparel as a tertiary colour.

The jersey design saw tweaks every season, major being the one for 2014 where blue dominated over gold.

From 2014, the player names and numbers were printed in gold. As of 2015, more yellowish shade of gold is being used on the jerseys. The blue was completely eliminated in 2016 and was replaced by black as the third colour in the two versions of the jersey - one for home matches and the other for away ones.

Reebok manufactured kits for the team from 2008 to 2014. As of 2016, Zeven manufactures the kits for the team.

 

Theme song


The theme song of the team for the 2008 season was "Jeetenge Hum Shaan Se". The team anthem, "Game for More" was created for the 2009 season.

The music was composed by Amit Trivedi and written by Anshu Sharma for RediffusionY&R, Bangalore.

The anthem was "Here we go The Royal Challengers" since the 2013 season.

The current anthem is "Play Bold Royal Challengers" and was released before the 2016 season began along with the new jerseys.

Ambassadors


Katrina Kaif was roped in as the brand ambassador for the team in 2008, but later stepped down due to her prior commitments with filmmakers.Deepika Padukone, Ramya, Puneeth Rajkumar, Upendra were also among the ambassadors in the initial seasons.